“All icing and no cake”, this is what stuck with me when I began learning the “Business side” of the martial arts. I started training when I was 7, teaching when I was 13, and running schools when I was 21. I have seen schools start from nothing and grow into large numbers, and I have seen large schools shrink to half their size. The one thing that most martial arts “consultants” focus on is how many people can you sign up, and how much money can you make? I was in this mindset for years as I worked behind the scenes for now defunct companies such as M.A.U.I (Martial Arts University International) and M.A.C.S (Martial Arts Consulting Systems) for 5 years.
Growing tired of the mindset that I felt was warping the concept of what a professional martial artist really should be, I left it all when I was 30 and opened my own Academy. In 5 years I have grown to two locations and have also been “consulting” for various schools. I have spoken at the MPower Summits for Martial Arts Business owners, and the Business development day for the Gracie Humaita Jiu-Jitsu Association.
Here is the deal, and it’s a pretty simple one: “walk the talk”. I believe that martial arts businesses should be about developing the student, family, and community above all else. Sure, it’s easy to get 100 students, but can you keep them honestly and with integrity? In my seminar, I won’t give you the typical “used car salesman tactics”, nor any of the “get 100 students quick” schemes so prevalent in our industry these days. What I will give you are sustainable systems that have been proven with success, but that have also been strengthened by years of watching other people approach things in the “All icing and no cake” flavor of the month manner (most of whom no longer work within their communities). The systems I provide are not entirely new; however what I do offer is a strategy for proven business sustainability through personalized follow up, years of experience, as well as constant and honest communication within an underlying framework of integrity.
A common theme in our industry is the notion that “our competition is not other martial arts schools, our competition is soccer, baseball and hockey”. I would suggest that this is blatantly false. Baseball and hockey, AS WELL AS other martial arts schools, are our competition; but not in the Karate Kid /Cobra Kai method. If a martial arts school down the street from you gives people a horrible experience, 80% of them will NEVER TRY martial arts again. That means they will never get a chance to see what separates you from other schools. I believe it is our responsibility to help all martial arts academies raise the standards of teaching and caring for our students.
2019 Readers Choice Award for Best Martial Arts School in Caledon
2018 GOLD Standard Award– EFC Mpower Martial Arts Summit 2018
2018 Readers Choice Award for Best Martial Arts School in Caledon
2017 GOLD Standard Award– EFC Mpower Martial Arts Summit 2017
2017 Readers Choice Award for Best Martial Arts School in Caledon
2017 Readers Choice Award for Best in CUSTOMER SERVICE
2017 Readers Choice Award for Best SMALL BUISNESS
2016 Readers Choice Award for Best Martial Arts School in Caledon
2016 Readers Choice Award for Best in CUSTOMER SERVICE
2015 Readers Choice Award for Best Martial Arts School in Caledon
2014 Readers Choice Award for Best Martial Arts School in Caledon
Godan- 5th Degree Black Belt- June 2018 Shihan Trevor Lewis- Lewis’ Karate Schools
Yodan- 4th Degree Black Belt- June 2013 Shihan Trevor Lewis- Lewis’ Karate Schools
Sandan- 3rd Degree Black Belt- Nov 2006 Shihan Trevor Lewis- Lewis’ Karate Schools
Nidan- 2nd Degree Black Belt- Feb 2002 Shihan Trevor Lewis- Lewis’ Karate Schools
Shodan- 1st Degree Black Belt- June 2001 Shihan Trevor Lewis- Lewis’ Karate Schools
1st Degree Black Belt in Gracie Jiu-Jitsu Sep 2016 Master Royler Gracie Gracie Humaita Association
Professors Degree in Gracie Jiu-Jitsu Sep 2014 Master Royler Gracie- Gracie Humaita Association
Black Belt in Gracie Jiu-Jitsu Sep 2013 Master Royler Gracie Gracie Humaita Association
Bachelor of Arts- Psychology
What others have to say;
Mr. Jason has helped tremendously when in comes to running my martial arts academy. From class structure, schedule, paperwork , promotional stuff etc. Mr. Jason is the one I call whenever a question mark pops up when it comes to my business. Can’t thank him enough!
–David “The Crow” Loiseau
Former UFC contender and owner of the Crow Training Center
When I first started my own martial arts academy Mr. Jason was very involved with the entire process. He always carried sound advice that helped my business grow. When problems occurred he was there to offer creative solutions that helped ease my stress. He encouraged me through tough times and shared business strategies that were immediately effective. Mr. Jason is a life long martial artist and his philosophy and mindset are ideal for anyone looking to take their business to the next level. Mr. Jason has a wealth of knowledge to share and I am glad to have him on our team.
Former UFC Fighter and Owner of Summerside Martial Arts
Jason is one of the hardest working people I know and expects the same from people he is coaching. He tells the truth with integrity and does not hold back. His intention is always your best interest, even if it’s uncomfortable to hear in the moment. The investment of improvement is well worth the uncomfortable moment of hearing it.
Jason is an idea machine. His creativity sharpens your own, so just being around him will turn challenges into opportunities.
If you are thin skinned he is not for you. If you’re someone who wants to see results fast and can handle strong constructive criticism, Jason is your coach. He will change your business and life.
Owner of Cavalo Jiu-Jitsu Canada
Integrity in action at very step of the way!
-Claude “The Prince” Patrick
Former UFC Fighter and Owner of Elite MMA and Core Jiu-Jitsu
Upcoming BUSINESS Events
Date And Time
Fri, May 1, 2020, 1:00 PM
Mon, May 4, 2020, 11:00 AM EDT
Westin Tysons Corner
7801 Leesburg Pike
Falls Church, VA 22043
2018 MPOWER Summit- Birthday Party Systems & Retention Based Marketing
2019 MPOWER Summit
Building your Schools Culture through Social Media and No Gimmick Honesty
2019 Gracie Humaita Association Annual Meeting- Day 4 Business Development Day
2018 Gracie Humaita Association Annual Meeting- Day 4 Business Development Day